{"id":9972,"date":"2021-06-15T17:26:55","date_gmt":"2021-06-15T15:26:55","guid":{"rendered":"https:\/\/www.kyos.ch\/?p=9972"},"modified":"2023-05-05T14:08:34","modified_gmt":"2023-05-05T12:08:34","slug":"rebranding-bei-kyos","status":"publish","type":"post","link":"https:\/\/www.kyos.ch\/de\/im-rampenlicht\/rebranding-bei-kyos\/","title":{"rendered":"Rebranding bei Kyos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9972\" class=\"elementor elementor-9972\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41075e19 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"41075e19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19b53689  kyos-vertical-menu elementor-hidden-phone elementor-hidden-tablet\" data-id=\"19b53689\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-175044c kyos-fixed-item elementor-widget elementor-widget-template\" data-id=\"175044c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8789\" class=\"elementor elementor-8789\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a813e45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a813e45\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5af3eb\" data-id=\"d5af3eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26058eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26058eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e54c19\" data-id=\"3e54c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cde3b2 kyos-fixed-item elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8cde3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.kyos.ch\/kyos\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19.432\" height=\"44.834\" viewBox=\"0 0 19.432 44.834\"><path id=\"Trac&#xE9;_4373\" data-name=\"Trac&#xE9; 4373\" d=\"M7.771,22.432h0L19.432,0H11.687L0,22.432l11.687,22.4h7.745Z\" fill=\"#2d2926\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48b921f\" data-id=\"48b921f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-390f19f kyos-fixed-item elementor-widget elementor-widget-text-editor\" data-id=\"390f19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color: #2d2926!important;\" href=\"\/de\/kyos\/\">\u00dcbrigens<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e00f63\" data-id=\"6e00f63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a01b0 kyos-sidemenu-left-white uael-nav-menu__align-left uael-submenu-icon-arrow uael-link-redirect-child uael-nav-menu__breakpoint-tablet uael-nav-menu-toggle-label-no elementor-widget elementor-widget-uael-nav-menu\" data-id=\"d2a01b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-justify\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;fas fa-align-justify&quot;&gt;&lt;\/i&gt;\" data-close-icon=\"&lt;i aria-hidden=&quot;true&quot; class=&quot;far fa-window-close&quot;&gt;&lt;\/i&gt;\" data-full-width=\"yes\"><ul id=\"menu-1-d2a01b0\" class=\"uael-nav-menu\"><li id=\"menu-item-1593\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/ansatz\/\" class = \"uael-menu-item\">Unser Ansatz<\/a><\/li>\n<li id=\"menu-item-1595\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/ethos\/\" class = \"uael-menu-item\">Ethik<\/a><\/li>\n<li id=\"menu-item-21865\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/unser-team\/\" class = \"uael-menu-item\">Unser Team\u200b<\/a><\/li>\n<li id=\"menu-item-1596\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/partner\/\" class = \"uael-menu-item\">Partner<\/a><\/li>\n<li id=\"menu-item-1597\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/referenzen\/\" class = \"uael-menu-item\">Referenzen<\/a><\/li>\n<li id=\"menu-item-1598\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/aktualitat\/\" class = \"uael-menu-item\">Aktuelles<\/a><\/li>\n<li id=\"menu-item-12490\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.kyos.ch\/de\/kyos\/werde-teil-unseres-teams\/\" class = \"uael-menu-item\">Werde Teil unseres Teams<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-96859ae\" data-id=\"96859ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b67c6a elementor-widget elementor-widget-heading\" data-id=\"6b67c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rebranding bei Kyos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb5f04 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"deb5f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5934c6a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.kyos.ch\/de\/2021\/06\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Juni 15, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6d7e03c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>5:26 p.m.<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d6c49fb elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.kyos.ch\/de\/author\/etienne-maghakian\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEtienne Maghakian\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf279a elementor-widget elementor-widget-heading\" data-id=\"fbf279a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eine neue Identit\u00e4t f\u00fcr noch mehr Kompetenz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fb4db elementor-widget elementor-widget-text-editor\" data-id=\"d0fb4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit dem Ziel, unseren Mitarbeitenden und unseren Stakeholdern in einem globaleren Sinne st\u00e4ndig zuzuh\u00f6ren, kamen wir bei KYOS zu dem Schluss, dass es an der Zeit war, die Neugestaltung unserer Website zu nutzen, um unsere visuelle Identit\u00e4t zu aktualisieren. Dies war die Gelegenheit, ein umfassendes Rebranding der Marke KYOS umzusetzen. Wir freuen uns, das Ergebnis mit Ihnen teilen zu k\u00f6nnen. Wir pr\u00e4sentieren Ihnen nun das brandneue KYOS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cecf647 elementor-widget elementor-widget-image\" data-id=\"cecf647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"364\" height=\"112\" src=\"https:\/\/www.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille.png\" class=\"attachment-large size-large wp-image-10179\" alt=\"\" srcset=\"https:\/\/www.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille.png 364w, https:\/\/www.kyos.ch\/wp-content\/uploads\/2021\/06\/01.kyos_.logo_.noir_.detaille-300x92.png 300w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e44df elementor-widget elementor-widget-heading\" data-id=\"25e44df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mehr als nur Buchstaben, eine starke Symbolik<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9e704 elementor-widget elementor-widget-text-editor\" data-id=\"0c9e704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In einem ersten Schritt des Rebranding-Prozesses konzentrierten wir uns auf die Neugestaltung des Logos. Der dem Logo zugrunde liegende Chevron, der sich in den Buchstaben <b>K<\/b> und <b>Y<\/b> wiederfindet, ist nicht nur ein Stilelement, sondern ein Symbol voller Bedeutung. Deshalb ist das K ein integraler Bestandteil dieser \u00c4sthetik und verankert den Chevron. Der Chevron \u00e4hnelt auch einem Auge, wobei das Auge \u00dcberwachung und Kontrolle symbolisiert, was in der IT-Sicherheit, unserem Kerngesch\u00e4ft, absolut essenzielle Begriffe sind. Dies unterstreicht auch die Entstehung des Namens &#8222;KYOS&#8220;, der urspr\u00fcnglich die Abk\u00fcrzung f\u00fcr &#8222;Keep an eYe On Security&#8220; war. Der Chevron war schon da und wartete nur darauf, enth\u00fcllt zu werden!<\/p><p>Der Chevron hat mehrere Bedeutungen, je nachdem, in welche Richtung er zeigt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d621c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c9d621c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron zeigt nach links weisend: So symbolisiert er Offenheit f\u00fcr die Zukunft.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron nach rechts weisend: Es kommt zu beobachten, zu fokussieren, fokussiert zu bleiben und evoziert ein breites Spektrum, das die Aufgeschlossenheit repr\u00e4sentiert, die wir bei KYOS jeden Tag finden.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"5.216\" height=\"12.035\" viewBox=\"0 0 5.216 12.035\"><path id=\"Trac&#xE9;_4048\" data-name=\"Trac&#xE9; 4048\" d=\"M2.086,6.022h0L5.216,0H3.137L0,6.022l3.137,6.013H5.216Z\" transform=\"translate(5.216 12.035) rotate(180)\" fill=\"#541dff\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chevron nach unten weisend: Es vermittelt das Gef\u00fchl, wie ein echter Trichter zu wirken, und bringt Pr\u00e4zision. Hier bleiben wir auf das Wesentliche fokussiert, es symbolisiert auch unsere Expertise und unser st\u00e4ndiges Bestreben, Komplexit\u00e4t zu vereinfachen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d4cb0 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"b3d4cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-b921218 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image (1)\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-eea1a6f swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-7e62470 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"MicrosoftTeams-image (2)\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Vorheriger Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa35d9 elementor-widget elementor-widget-text-editor\" data-id=\"0aa35d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn es zwei Worte g\u00e4be, um dieses Logo, das durch diesen Chevron verk\u00f6rpert wird, zu definieren, dann w\u00e4ren die Offenheit und Fokus. Diese Worte spiegeln die Unternehmenskultur von KYOS wider und stehen im Einklang mit dem Engagement und der Expertise, die wir t\u00e4glich anbieten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8d29b elementor-widget elementor-widget-heading\" data-id=\"1f8d29b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eine sorgf\u00e4ltige Farbwahl<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a82ce elementor-widget elementor-widget-text-editor\" data-id=\"65a82ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es stimmt, dass die Farbwahl f\u00fcr die neue Website ein starkes Vorurteil ist. Genau das bringt der schwarze Hintergrund, er schafft eine starke Identit\u00e4t. Diese Identit\u00e4t ist relativ einfach und elegant. Die schwarze Farbe wird verwendet, um ein Premium-Angebot und eine starke Verbindung zur Cybersicherheit hervorzuheben. Der zus\u00e4tzliche Bonus ist, dass es auch in einen Umweltkontext passt, wo schwarze\/dunkle Webseiten daf\u00fcr bekannt sind, den Stromverbrauch von Bildschirmen zu reduzieren.<br \/><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Dieses Blau mit einem leichten Violett stich ist charakteristisch f\u00fcr die Welt der Technologie, diese Farbe ist hell, auff\u00e4llig und charaktervoll. Es ist eine Farbe, die sich in ihrem Bereich einen Namen macht, so wie es KYOS in seinem Markt bisher getan hat. Blau ist ein Symbol f\u00fcr die Zukunft und diese Symbolik ist mit der des Chevrons, den wir zuvor gesehen haben, verflochten.<br \/><\/span><span style=\"font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Schliesslich schafft die Kombination der beiden Farben einen angenehmen Kontrast, der uns in ein geheimnisvolles und beruhigendes Universum eintauchen l\u00e4sst.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ba0f0 elementor-widget elementor-widget-heading\" data-id=\"f8ba0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Better safe than sorry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21699d7 elementor-widget elementor-widget-text-editor\" data-id=\"21699d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Diese Identit\u00e4t wird auch durch das Auftauchen dieses kuriosen neuen Slogans symbolisiert: &#8222;Better safe than sorry&#8220;. Nimmt man diesen Satz f\u00fcr bare M\u00fcnze, so w\u00fcrden wir sagen, dass es zwar kein Null-Risiko gibt, wir aber jeden davor warnen, sich (mit unserer Hilfe) zu sch\u00fctzen, anstatt zu bedauern, es nicht getan zu haben &#8211; daher der Ausdruck &#8222;Better safe than sorry&#8220;. Wenn Sie diesen Satz f\u00fcr bare M\u00fcnze nehmen, werden Sie sehen, dass wir diesem anmassenden Slogan einen unserer starken Werte entgegensetzen: Einfachheit.\u00a0 Wir raten Ihnen trotzdem, ihn f\u00fcr bare M\u00fcnze zu nehmen. Es ist auch die Gewissheit einer Herausforderung, die uns dazu antreibt, unser Fachwissen Tag f\u00fcr Tag zu erweitern. Kompetenz und Know-how haben bei KYOS nach wie vor einen hohen Stellenwert und sind fest in der Unternehmenskultur verankert. Schauen wir nach vorne, und lassen Sie uns in Zukunft gemeinsam &#8222;Better safe than sorry&#8220; sein.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730aed5 elementor-widget elementor-widget-heading\" data-id=\"730aed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Eine starke, aber zug\u00e4ngliche Identit\u00e4t<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f353e74 elementor-widget elementor-widget-text-editor\" data-id=\"f353e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir k\u00f6nnen sehen, dass KYOS sich f\u00fcr zwei Haupttypen von Visuals entschieden hat, um seine Inhalte so vielen Menschen wie m\u00f6glich zug\u00e4nglich zu machen. Einige der Visuals werden vom ersten Grad sein und das Fachwissen verst\u00e4rken, indem sie einen Bereich oder ein Gesch\u00e4ft illustrieren, das nicht unbedingt jeden anspricht.&nbsp;<\/p><p>Es wird auch mehr konzeptionelle, abstraktere Visuals geben, um dieses neue Image zu verst\u00e4rken, das der \u00c4sthetik mehr Raum und Gedanken gibt. Die \u00c4sthetik wird durch diese neuen Sans-Serif-Schriften, die ein Gef\u00fchl von Dynamik vermitteln und durch moderne Kurven hervorgerufen. Durch die Umsetzung all dieser Dinge durch das Rebranding nimmt Kyos ein einfaches und zug\u00e4ngliches Image an, zwei Worte, die das Ganze perfekt zusammenfassen: einfach und effektiv.<\/p>\n<p><\/p>\n<p><!--[endif]--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7570a77 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7570a77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76051d35 kyos-fixed-item elementor-widget elementor-widget-template\" data-id=\"76051d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8788\" class=\"elementor elementor-8788\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7758e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7758e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b28947\" data-id=\"2b28947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ae174 elementor-widget elementor-widget-text-editor\" data-id=\"69ae174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mehr Informationen zu diesem Thema?<\/p><p>Wir sind gerne f\u00fcr Sie da!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991947b elementor-widget elementor-widget-button\" data-id=\"991947b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#kyos-footer-bloc\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Eine neue Identit\u00e4t f\u00fcr noch mehr Kompetenz Mit dem Ziel, unseren Mitarbeitenden und unseren Stakeholdern in einem globaleren Sinne st\u00e4ndig zuzuh\u00f6ren, kamen wir bei KYOS zu dem Schluss, dass es an der Zeit war, die Neugestaltung unserer Website zu nutzen, um unsere visuelle Identit\u00e4t zu aktualisieren. Dies war die Gelegenheit, ein umfassendes Rebranding der Marke [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-im-rampenlicht"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding bei Kyos - KYOS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kyos.ch\/de\/im-rampenlicht\/rebranding-bei-kyos\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding bei Kyos - KYOS\" \/>\n<meta property=\"og:description\" content=\"Eine neue Identit\u00e4t f\u00fcr noch mehr Kompetenz Mit dem Ziel, unseren Mitarbeitenden und unseren Stakeholdern in einem globaleren Sinne st\u00e4ndig zuzuh\u00f6ren, kamen wir bei KYOS zu dem Schluss, dass es an der Zeit war, die Neugestaltung unserer Website zu nutzen, um unsere visuelle Identit\u00e4t zu aktualisieren. 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